The Transformation Alliance

Transformation
without borders

Five independent consulting firms. One alliance. Local proximity and shared talent for sustainable transformation across Europe.

Rooted acrossFranceGermanyItalySwedenUnited Kingdom
TTA community
19
offices worldwide
1,500+
Consultants
19
Offices
6
Countries
25+
Languages
>100k
LinkedIn followers
New Study · 2026

The state of AI maturity in European business

Aggregated results from 75 companies across 14 industries, combining quantitative scoring with qualitative management perspectives.

75
COMPANIES ANALYSED
14
INDUSTRIES
2.66/5
AVG. MATURITY SCORE
32.6k
WORDS OF INTERVIEW DATA
Strategy3.1
Initiatives3.0
Tools & Tech2.8
Data Mgmt2.6
People & Skills2.5
Op. Model2.3
Governance2.1
Change Mgmt2.0
Average score per pillar (0–5) · n=75

Momentum, not yet maturity

AI adoption has clearly moved beyond isolated experimentation. But most organisations have not yet built the governance, operating model and workforce capabilities needed to scale it into repeatable business value.

Who we are

Transformation for sustainable change and adaptation

A network of leading European strategy and management consultancies, enabling sustainable transformations by combining talent, knowledge and international expertise.

Our Vision

We accelerate sustainable transformation and grow stronger together, both as an alliance and for our clients.

Our Mission

We empower people to develop their potential and embed transformation into the core of every business.

Our Process

We combine local market insight with deep functional and international expertise to deliver lasting impact.

Our Team

A diverse network of experts committed to delivering exceptional insight and tangible business value.

Our Members

Five independent consulting firms, one alliance

Business transformation with a focus on sustainable value creation — head, heart and hands.

Leading French strategy consultancy driving responsible, sustainable transformation.

Business innovation and future-proof models through strategic design and modern leadership.

Sustainable growth through strategic advisory and inclusive business practices.

Organisational health consultancy helping businesses navigate complex change.

Data-driven retail solutions that strengthen customer experience and performance.

Meet the team

Our people, our strength

Linus Malmberg
Founder & ChairmanCordial
Lise Tormod
PartnerCordial
Constanze von Lentzke
Senior PartnerH&Z
Stéphane Dalla Libera
PartnerKéa
John Okten
PartnerQ5
Stefan Aichbauer
Managing PartnerH&Z
Fabio Orsi
Senior PartnerMBS
Stéphanie Nadjarian
PartnerKéa
Alliance gathering
Our core values

Stronger together. Combining expertise for greater impact.

Joint Project Delivery

We collaborate across borders to design and implement projects, combining international expertise with local market insight.

Shared Knowledge

Through ongoing exchange of best practice and experience, we accelerate innovation and create real client value.

Culture

Built on trust, collaboration and entrepreneurial spirit — developing our people and nurturing long-term relationships.

Collective Growth

Through joint learning and international exchange, we strengthen our capabilities and achieve more together.

News & Publications

Our latest insights

Geopolitics talk
Geopolitics

Geopolitics is back, and it's reshaping business.

View the talk
Sustainability transformation
Sustainability

Sustainability transformation: from intent to action.

Read more
Agile transformation in insurance
Insurance

Agile transformation in the European insurance sector.

Read more
Next generation

The Young Transformation Alliance

A growing network of young consultants across the alliance, exchanging knowledge, building relationships and shaping the future of transformation together.

Join the success

More voices from within

When you work in different environments and contexts, you meet people you really click with. It's also a great chance to connect internationally and grow your network along the way.
Antonia Longrigg
Antonia LongriggSenior Consultant · Q5
Being part of the TTA means belonging to a group of people from diverse cultures and languages, united by something truly powerful at the core.
Stéphanie Nadjarian
Stéphanie NadjarianSenior Partner · Kéa
At our core, we're all true internationalists. Being part of the TTA is about broadening our perspectives and extending our reach. It's a chance to engage in a truly global context.
Linus Malmberg
Linus MalmbergFounder & Chairman · Cordial AB
Impressions

Moments from across the Alliance

Get in touch

Contact us

Tell us about your transformation challenge. We'll connect you with the right expertise across the Alliance.

Visit us

Max-Joseph-Straße 6
80333 Munich, Germany

Email usinfo@tta.com
FollowLinkedIn
Where to find us

19 offices across Europe and beyond

MunichHamburgParisLyonMilanRomeStockholmGothenburgLondonViennaZurichSão Paulo
Your questions answered

Common questions

What is The Transformation Alliance?
An alliance of five independent European consulting firms combining local expertise and shared talent to drive sustainable transformation across borders.
How do the member firms collaborate?
Through joint project delivery, shared knowledge and international exchange, members combine their strengths on cross-border engagements.
How can I work with the Alliance?
Reach out through any member firm or our contact form, and we'll connect you with the right expertise for your transformation.